New video ad deal for MySpace, MTV Networks
A new kind of video advertising is coming to MySpace.
The company has partnered with a video advertising company, Auditude, and Viacom's MTV Networks division, to bring Auditude's video ads to MTV content on the News Corp.-owned social network's MySpaceTV video hub.
Here's how Auditude works: it can detect MTV Networks content if either MTVN itself or a MySpace user uploads it, and then it implements both targeted ads and "attribution ads," which provide data about the source of the programming. (For example: an "attribution ad" for Comedy Central talk show … Read more