When businesses become big, some decide to act big too. They walk into the legal saloon, swagger up to the bar and expect plaudits and favors to come streaming their way.
Sometimes it is for good reason, for they fear that others might trade off the back of their bigness. Sometimes, though, it is just an attempt to live large.
What, then, might one think of the news that Facebook is reportedly not merely attempting to trademark the word "book," but also the word "face"?
The trademark application, seems to seek a rather broad coverage.