David Goldfarb's phone won't stop ringing.
The Vringo CTO is giving me a demo of Vringo's video ringtone service, now in public beta, to demonstrate how users can assign phone-formatted video clips as their outgoing ringtones. David has chosen a humorous singing cartoon of a green bear as his video calling card. He's set it up so that any phone he calls with a Vringo client will light up with his chosen video. If so desired, he could limit the output to his wife and send everyone else a much more sober video to announce his call.
Vringo reverses the conventional ringtone concept of users choosing songs to differentiate between contacts, entertain themselves with favorite songs, or make a stylistic statement. Here individuals control how they're perceived by friends, and can use "vringos" as a gift or personalized greeting. Users can upload their own clips on Vringo.com or record clips from within the Vringo phone app. It's easy to see how users could create happy birthday messages or video gifts.… Read more