Yelp rolls out gift certificates for local businesses
Upping the ante in the daily deals game, Yelp announced today that it will now let small-business owners offer gift certificates directly from their profile pages.
These gift certificates don't come with any sort of discount; they're just a simple way for users to buy cash presents for their friends, family, or colleagues. Yelp came up with this idea after a testing phase where it found that keeping deals separate from gift certificates is important because most people don't like to give discounted products as a present.
Here's how Yelp explained the new feature in a … Read more