Here's how you do product demos right: Advertising firm BBH has produced a series of videos for the Google Chrome browser, and you have to give them credit for creating such intuitive, almost naive metaphors for a very unemotional "technocratic" brand. Since Peter Greenaway, no one has married math and artistic expression more convincingly. It's truly "A New Way to See the Internet."
A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending “the conversation is your brand” saga. Trident, the chewing gum maker, bought the placements, and instead of using them to promote its latest product (Trident Layers) with the usual mix of emotionally resonant narrative, sharp copy, and persuasive imagery, it chose to feature select tweets about the product under the tagline “The people have Tweeted."
Trident says that the ten tweets featured were discovered by the Trident team using Twitter Search, and that they used Twitter to contact each party … Read more
Recently, with the help of some of the editors here at CNET, I put together list of the biggest tech flops of the decade. Since I'm not a negative guy at heart, it was only a matter of time before I came up with a more positive spin on the whole tech-products-of-the-decade concept that's all the rage as we approach the end of '09.
Once again, I've enlisted the help of my fellow editors, so while my name may appear at the top of this list, it's really a collective effort. That said, you can blame … Read more
Activists worry about the environmental cost of discarded mobile phones, personal computers, and other technology. Perhaps they should also worry about the swelling graveyard of start-ups and tech titans gone bad.
As Le Monde points out (in French), though businesses fail in all areas of the economy, technology ventures, and especially Web start-ups, prove particularly short-lived.
It's Joseph Schumpeter's creative destruction...in overdrive.
Le Monde suggests three reasons: the speed of innovation/evolution (AOL's walled-garden approach meets Yahoo's open-portal approach), the ability of incumbents to crush nascent competitors (Netscape meets Internet Explorer), and the shortcomings of … Read more
Everyone hates patent trolls (except, perhaps, the patent trolls' mothers). But it's easier to despise patent trolls when you either have a lot of patents, or none. What if your company were awarded a significant patent that could be used to shake down Google and the rest of the industry for corporate benefit.
Or buy food for your family?
Is it your fiduciary duty to exercise that patent? Is it a personal duty? And do you have the legal right to do so?
The first two questions are tricky, but the last one is currently being considered by the … Read more
When an open-source project is working optimally, can proprietary-software companies hope to compete?
Greg Kroah-Hartman, a prominent Linux kernel developer and Novell fellow, suggests that the answer is no. Speaking to the How Software Is Built blog, Kroah-Hartman makes the case that the pace of Linux development leaves competition in the dust:
[The Linux kernel development team adds] 11,000 lines, remove[s] 5,500 lines, and modif[ies] 2,200 lines [of code] every single day.
People ask whether we can keep that up, and I have to tell you that every single year, I say there's no … Read more
Maurice Tuff, an electrical engineer from Newfoundland, is the brainpower behind a technology that will deter teenagers from reckless driving. Root Four Imagination, Inc. will be showcasing the Safe Driving Monitor, a device that monitors a driver's speed, distance traveled, and braking habits.
The company recently received $25,000 from the Provincial Government of Canada to better their marketing through an e-commerce enabled website, promotional materials, and possibly attending CES 2010.
Safe Driving monitor consists of two simple parts: a sensor that plugs into the car's diagnostic port (easily accessed underneath the steering wheel), and a keychain sensor … Read more
Life has never been better for enterprises and consumers. From free music to free software, the digital economy is an all-you-can-eat free-for-all.
That is, unless you're a vendor.
Traditional vendors are getting shellacked by the digital economy, spurring some, like Rupert Murdoch and his News Corp., to threaten to stick a finger in the dike and demand that users pay for content. (At Murdoch's Wall Street Journal, users already do pay to access some stories online.)
There was a time when Microsoft could skimp on Internet Explorer innovation. Having trounced its Netscape rival, Microsoft rested on its IE laurels for years, barely updating the browser.Today, Microsoft can't afford to rest on any laurels, least of all with IE.
In part this is due to rising competition. The open-source Mozilla Firefox browser, for example, now tops 24 percent market share and it, along with the Google Chrome browser, and Apple's Safari browser, regularly push well beyond IE's comparatively glacial development.
However, the biggest challenge to Microsoft's IE development inertia is Microsoft itself. … Read more
Reading the business section of yesterday's New York Times, you couldn't help but notice the juxtaposition of two seemingly different companies, which, at second glance, have more in common that you might think. One is Bloomberg, the financial data juggernaut that has enough cash to aspire to become “the world’s most influential news organization.” The company has placed its bets on the acquisition of the venerable BusinessWeek, trusting that it will broaden its reach into a mainstream business audience. A few pages later, Digital Domain columnist Randall Stross reveals Apple’s pending patent application for a new advertising pop-up technology … Read more