Envisioning the Electric Grid, Circa 1964
Check out these great illustrations from the 1960's, possibly done by Henry Drefuss' office, envisioning how the aesthetics of the electric grid can be improved. These are from a little-known book called Power Styling, commissioned by United States Steel. The book introduces the concepts this way:
“The problem of locating electric power structures and lines is becoming increasingly difficult. The public is sensitive to and critical of the appearance of such facilities which traditionally have been designed on a function-reliability-safety-initial low cost basis with little consideration given aesthetics. Remedial measures taken during or after erection are usually of limited … Read more