firing

Amazon confirms: All new Kindle Fires stuck with ads

Editors' note (September 8, 2012, 6:21 p.m. PT): One day after this story was published, Amazon has reversed course. The company now says it will offer a $15 opt-out option to go ad-free.

Amazon introduced a bevy of new tablets and e-readers at its Santa Monica, Calif., press conference yesterday. And once the dust cleared, it became clear that there was a tiny asterisk that the company wasn't highlighting: all of the new Kindle Fire tablets include ad-supported "Special Offers." That means that the lock-screen will have have an ad, along with a link on … Read more

Amazon sets fire to the tablet market

Amazon is heating up competition in the tablet sector with three new models of the Kindle Fire that are clearly aimed at wooing those who might buy a tablet from Apple.

The Amazon assault begins with a new $199, 7-inch model with an HD screen that doubles the built-in storage of the previous entry-level Kindle Fire to 16GB. Amazon has also doubled down on that product line with a larger, 8.9-inch model that has a 1,920-by-1,200 resolution, features 16GB of built-in storage, costs $299 and ships November 20. Topping out the line is a new 32GB model … Read more

Amazon's Kindle Fire HD joins 'Retina' ranks

The Amazon Kindle Fire HD will bump up against the iPad Retina in the very exclusive ultra-high-resolution tablet club.

That club is made up of pretty much one product right now: Apple's third-generation iPad Retina. Its 9.7-inch display boasts a 2,048-by-1,536 pixel density, which yields 264 pixels per inch (PPI).

Amazon's just-announced 8.9-inch Kindle Fire HD almost matches that, with a 1,920x1,200 resolution, giving it a PPI of 254.

Apple describes a Retina display as a pixel density that "is so high your eye is unable to distinguish individual pixels." … Read more

Kindle Fire HD vs. Nexus 7: Which one is right for you?

When Amazon launched the original Kindle Fire in 2011, the $199 tablet was a surprise hit that reigned as one of the top budget tablet options. But that reign came to a dramatic end with the introduction of the Nexus 7, Google's flagship Android 4.1 tablet.

To keep things interesting, Amazon just upped the ante with a Kindle Fire HD, offering several key hardware improvements, overhauled software, and that same $199 price tag. And while it's not likely to send Google back to the drawing board, the Kindle Fire HD does offer an interesting alternative to the pure Android experience of the Nexus 7.

Which of these $199 tablets is right for you? It's a tough call, so let's weigh the pros and cons and check the specs.… Read more

Amazon's new Kindles: Everything you need to know (FAQ)

Q: What's the quick and dirty version of Amazon's announcement today?

A: Amazon has unveiled a pair of new e-ink readers and three new tablets -- but each one is available in several versions. Here's a breakdown, with pricing and availability.

Kindle e-reader: A new bare-bones e-ink reader. Slight upgrade from last year's version (improved display, still no touch screen), and a tad cheaper: $69 (ad-supported), $89 without ads. Available now. Kindle Paperwhite: Amazon's first self-illuminating e-ink reader, and now its only touch-screen model. It's $119 with Wi-Fi, $179 for 3G (both ad-supported; add $… Read more

Amazon Kindle Fire 2 tablet rumor roundup

Amazon shook up the tablet scene with the release of the Kindle Fire tablet in 2011. With one of the most popular tablets on the market, rumors are already swirling about Amazon's next move. The release of Google's Nexus 7 tablet at the same price point of the first-generation Kindle Fire has increased the competitive climate; not to mention the seemingly never-ending reign of the Apple iPad as the king of tablets. Will Amazon make another relevant and successful tablet? Will there be three different versions of the Kindle Fire? What about 4G? In anticipation of the expected … Read more

Amazon's new Kindle Fire ad: Beautifully dull

Amazon is like the inoffensive, reliable guy that women never fall in love with but often marry.

He's handy around the house. He does the shopping. He knows that if you like "50 Shades of Grey," you're likely to enjoy "51 Shades of Pink" -- or whatever the sequel is called.

So as the brand continues to eke out its nice, almost invisible reliability -- with sensible, affordable little tablets -- it might pretend that it's more exciting than it really is.

And yet, as it launched its new Kindle Fires today to … Read more

Amazon lights a new Fire under iPad

Thursday's tech news roundup has a glow about it:

Amazon unveiled several new Kindles on Thursday. Here's the quick breakdown with links to the full first-take reviews:

• The new Kindle Fire HD comes in three flavors. There's a 7-inch model with 16 GB of memory for $199, and it ships Sept. 14. Coming out late November is a larger 8.9-inch model with 16GB of memory, selling for $299. If you want double that memory and the option for 4G LTE wireless, that'll cost $499 -- the same as a new iPad. • That 4G LTE wireless … Read more

Amazon assaults iPad turf with high-end Kindle Fire HD

SANTA MONICA, Calif.-- Perhaps the most unexpected news to come from Amazon's Kindle-fest here today was its announcement of a $499 tablet that runs on the zippy 4G LTE wireless network.

The uber-high end Kindle Fire HD 4G LTE, which also requires a data plan from AT&T that will start at $50 a year, put Amazon squarely into Apple iPad 3 territory. Amazon chief executive Jeff Bezos stood on stage at the Barker Hangar at Santa Monica's local airport, making the case that the most expensive Kindle still beats a comparably loaded iPad by more … Read more