I wrote earlier that "marketing with meaning" has the ability to "activate" customers. An effective way to activate customers is by activating the dormant social networks they inhabit (often without even knowing it). While social networking has visualized the so-called six degrees of separation, all business transactions have a social component and can be seen as expressions of the underlying social micro-universes, the "worlds within worlds," in which--shifting time and place--individuals travel and interact. As marketers face the daunting challenge of connecting with fragmented audiences that are increasingly split into billions of social atoms … Read more
Sony has been continually criticized for not having enough exclusive titles--and exclusive hits--for the PS3 to help drives sales of the console. That's not entirely true; the company has had some attractive exclusives, such as LittleBigPlanet, Uncharted: Drake's Fortune, and MotorStorm, but it's still paying the price for not hanging onto the Grand Theft Auto franchise--and failing to match Xbox 360's mega hits, Halo 3 and Gears of War 2 with anything as enticing (Resistance 2 was good, but it probably didn't move boxes).
Well, with Killzone 2, it now has a terrific first-person shooter that's getting rave reviews across the board--and you can't get it on the Xbox 360. Several gaming pubs have given it a perfect score (see Metacritic's roundup here) and our own review (via GameSpot) came in at 9.0. Just as importantly, mainstream newspapers like The New York Times have also given it the thumbs-up.
In Tuesday's Times, Seth Schiesel delivers a virtual love letter. "Perhaps the highest praise I can offer is that Killzone 2 is the first console shooter to make an old-school PC gamer like me wish it was available for 'my' system."
He also calls it the finest-looking shooter he's seen on a console. And more controversially, he adds, "Gears of War 2, the top shooter for Microsoft's competing Xbox 360, still looks good, but with Killzone 2, Sony is demonstrating that the superior silicon horsepower in the PlayStation 3 is opening a widening gap over the 360 when it comes to pure eye candy." … Read more
Filmmaker Michael Moore plans to premiere his latest documentary exclusively on the Internet for free, forgoing the traditional theatrical release.
Slacker Uprising , which documents Moore's 62-city tour through swing states during the 2004 U.S. presidential election to rally young voters, will be available for download for three weeks, beginning September 23. A DVD of the 97-minute film will be released on October 7 through Amazon.com and Netflix.
"This is being done entirely as a gift to my fans," Moore said in a statement Thursday. "The only return any of us are hoping for is … Read more
"Be the first to know whom Barack picks as his running mate," had been the campaign's promise. The only problem: Those who had signed up to be the … Read more
According to a report in the Hollywood Reporter by way of Reuters, Microsoft is talking to talent agencies and production studios in Hollywood in hopes of licensing some exclusive video content for the Zune. This isn't a first for Microsoft: the company has exclusive Internet-only shows on MSN Video through its MSN Originals program, and just last month the company announced a plan to offer original short movies through the Xbox Live service.
Are these rumors true? I have no idea. Will they help the Zune? Probably not. Exclusive video makes sense for a game console because it's … Read more
The Pretenders weren't gone enough for "Break Up the Concrete" to count as a comeback, but it still stuns--this is rock 'n' roll as we perhaps forgot Chrissie Hynde could make it. Gruff melodies pair with countrified guitars and a voice that hasn't sounded better. This exclusive offer of the MP3 "Don't Lose Faith In Me" is available on Download.com Music and MP3.com for one week only.
After countless rumors, it appears that last year's underwater dystopian masterpiece, BioShock, will see the light of day on the PlayStation 3 after all. The critically acclaimed title had recently been in the news regarding its big-budget Hollywood adaptation.
Now, Computers and Videogames is reporting that the latest issue of the UK magazine PSM3 is showcasing a preview of the PS3 version of the game along with a handful of screenshots. While there's been no word from 2K Games officially, once the magazine hits newsstands on June 5 we'd imagine a press release will follow shortly after. … Read more
Rural cell phone carriers want to put an end to exclusive deals between carriers and handset makers.
On Tuesday, the Rural Cellular Association, a group of more than 80 small and rural wireless providers, filed a petition with the Federal Communications Commission to investigate and adopt rules that would prohibit exclusivity arrangements between wireless carriers and cell phone manufacturers. In its petition the group said that these arrangements were unfair and stifled customer choice. The group also believes these deals decrease competition and violate the 1996 Telecommunications Act.
The big buzz today around CNET offices in New York is the news that Warner Bros. Entertainment has decided to stop making HD DVD discs and will become a Blu-ray-only studio at the end of May. Needless to say, this is a major blow to the HD DVD camp, which earlier this year struck a deal with Paramount to go HD DVD exclusive. You could say this is a tit-for-tat move by Sony and the Blu-ray camp, but it's actually more of a clubbing because Warner has a much bigger library of movies than Paramount.
While rumors of Warner … Read more
While Rockstar Games was unwilling to go Sony-only for the next version of Grand Theft Auto, the company is apparently working on its "next great franchise," and it will be a PS3-exclusive. No details were offered on just what that franchise might be--or when it will be released--but according to Gamespot UK, it won't be LA Noire.
In explaining why Sony locked up the game, the article quotes SCEA's director of third-party relations, Michael Shorrock, who wrote on the official US PlayStation blog: "Rockstar really wanted to make a game that you can truly only … Read more