DETROIT -- If Chrysler LLC can survive its financial crisis, it will emerge as a boutique enterprise along the lines of Germany's premium carmakers, co-President Jim Press said in an interview last week.
He suggested that Chrysler could show the way to a sustainable model for a smaller U.S. auto industry.
"If there's one company in America that can build high-craftsmanship, innovative vehicles, it's Chrysler," Press said.
Chrysler will build vehicles that have premium features but are affordable to consumers. Press said the 2009 Dodge Ram 1500 pickup signals the company's direction.
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