"Did you hear that? I'm cool."
These are the words by which all parents will be greeted, the minute they exchange their iPhones for a Samsung Galaxy S4.
This is the conceit, at least, of one of the latest ads for Samsung's new Phone, which will launch from Monday.
Parents live for grains of approval from their upstart, self-righteously technological children.
Last Thursday, Samsung offered some chilling brutality in a graduation pool party ad that suggested all iPhone-owning parents were gormless social Neanderthals.
With these new ads, it wants them to know all hope of cool … Read more