ad

Worldwide spending on online advertising rose by 12.1 percent during the first quarter, reports Nielsen.

Across the board: television, newspapers, radio, outdoor, and Internet advertising all saw an increase in advertising spending, up from the same quarter last year. Magazines are the only media section to have suffered, falling into negative spending.

On the whole, ad spending grew by 3.1 percent globally, despite euro zone troubles and recession.

While television remains at the heart of the advertising industry, Internet advertising saw the highest overall increase.

Internet advertising spending saw growth in Europe at 12.1 percent amid … Read more

Have you ever downloaded a free mobile app and then noticed an ad invading your phone's notification bar? That's an example of aggressive advertising, a trend that mobile security firm Lookout is trying to squelch with the release on Monday of app ad guidelines.

Lookout's Mobile App Advertising Guidelines are designed to encourage ad networks and app developers to improve their privacy practices. If reckless mobile ad practices continue, apps risk being labeled as adware by Lookout. Worse, the industry could face regulation, says Lookout Chief Technology Officer Kevin Mahaffey.

"I think we can solve this … Read more

How many times have you been frustrated by a browser message something like "waiting for pain-in-the-ads.com" while your browser spins its wheels, unable to finish loading your site because it's linked to an ad server somewhere? More than a few programs have been written to suppress, prevent, and kill banner ads in Web browsers, instant messaging programs, and social networking apps. Major Share's RemoveAds is an ultrasimple tool that actually works. It blocks banner ads from loading, preventing the adware from trying to contact its home server, so pages load more quickly than they would … Read more

Twitter is kicking the tires on geolocation startup Sense Networks, according to a TechCrunch report stamped "rumor" in the headline.

The acquisition, which would be Twitter's sixth of the year, is expected to be completed this month, according to a "good source." No estimated price or terms were revealed or suggested.

New York-based Sense Networks emerged from stealth mode in 2008 with the release of an "experimental" offering called CitySense, an urban-navigation product that put a new spin on location-based mobile networking. The company mines its database of location-based information to create both … Read more

Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study.

Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion.

In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.

"In 2012, it will become increasingly difficult … Read more

Google is driving serious economic activity in the U.S. -- at least, that is, according to Google.

The search giant today unveiled its 2011 Economic Impact report, and said that its search and advertising tools, including AdWords and AdSense, drove $80 billion in economic activity across the U.S. last year. The company said it reached that figure with help from "1.8 million businesses, Web site publishers, and non-profits across the U.S."

In order to arrive at that figure, Google used some fancy math. The company estimates that businesses that use AdWords make $2 in … Read more

So, Orbitz has spilled the beans, well some of them, and says it in essence up-sells to people based on which browser they use.

The site told The Wall Street Journal (subscription required) that it discovered that Mac users tend to pay as much as 30 percent more for hotel rooms. (Well, they are paying a premium for the computer too so it's not that surprising, although $20 to $30 more is significant.) Leveraging that information, Orbitz decided to experiment with displaying pricier hotels in search results to Mac users than to Windows users. Before you get too miffed, … Read more

On today's 404 episode, we'll solve the mystery of phantom cell phone vibrations and why we're so often tricked into thinking our phones have a mind of their own. One psychologist from the University of Sydney thinks that it has to do with electrical currents running through parts of the body surrounding the phone, while another professor of psychology believes it's in ours heads, that our addiction to technology has made us paranoid about e-notifications.

Walking around New York in this heatwave is enough of a workout for anyone these days, but some gym-goers in Canada are so sick of skinny people making them look bad that they've issued a ban on anyone that can't be described as "plus size."

According to the NY Daily News, Body Exchange gym in Vancouver claims to be a "safe haven" for overweight people that feel scrutinized when they work out next to those without an addiction to food. Unfortunately, we'll have to defer to Richard to comment on this story, as neither Jeff nor I have ever been inside a gym.… Read more

A reader commenting on a Q&A about the rise in behavioral tracking for targeted advertising asked a great question: How does one browse sensitive subjects without being tracked via cookies?

For most Web activities, many people won't be bothered that they are served up ads for cars or even acne cream if they have been reading news about the newest Tesla or visiting dermatology Web sites. But what about when someone is researching a hereditary or embarrassing medical condition that one would not want revealed to advertisers, shoulder surfers or, worse yet, insurance companies?

Private Mode You … Read more