Ford

Ford uses virtual reality to hone car design (video)

Designing a car can take years, but Ford has been able to cut the process in half, from six years to three years, by using virtual reality.

"We are able to cheat reality," says Elizabeth Baron, a VR technical specialist at Ford. She says virtual reality enables the automaker to do all kinds of tests in a short period of time, though there are limitations to the technology too. SmartPlanet correspondent Sumi Das gets outfitted with the automaker's virtual-reality gear for a preview.

This video originally appeared on SmartPlanet with the headline "At Ford, using virtual reality to tweak car design.&… Read more

Ford ushers in era of software upgradable car (video)

Very few people change the performance software on sport cars, but today Ford showed people that upgrading a car's software can be as routine as installing computer updates. The company is shipping owners of its cars with the MyFord Touch infotainment system a USB drive that changes the look and performance of the screens that access navigation, entertainment, climate control, and communications.

CNET got an exclusive look at this update when Ford's Director of Electronic Systems Engineering Jim Buczkowski stopped by to show us how it is done. After plugging in the USB drive, the car's infotainment … Read more

Ford crows over 105 MPGe rating for Focus Electric

Ford said today its Focus Electric sedan has the highest EPA rating for fuel efficiency, nudging out the all-electric Nissan Leaf.

The Focus Electric was certified with an EPA rating of 105 miles per gallon equivalent for combined city and highway driving, according to Ford. On city alone, it's 110 MPGe and 99 for highway. MPGe converts the fuel economy of gasoline-powered cars for electric vehicles.

The range of the Focus Electric is 76 miles on a full charge and the fuel economy label will indicate that a driver can save $9,700 in fuel course over five years … Read more

Ford adding Facebook features to Sync

To look up an event location on Facebook, Ford wants drivers to ask Sync for directions--and put down the phone.

Ford engineers are testing how drivers can use the Sync AppLink system to tap into Facebook with voice commands. The automaker says social integration is the next evolution for its voice-controlled Sync system, and accessing Facebook events is just one example already being developed.

In a demonstration for CNET, SyncApp Link Product Manager Julius Marchwicki had Sync announce upcoming Facebook events, his RSVP status, and the venue locations. The next steps, he said, would be to get directions to the … Read more

Bill Ford: Computing tech will upend the auto industry

BARCELONA--Bill Ford, bitten by the Silicon Valley bug, has dreams of a fast-moving Detroit at the heart of a radical overhaul of personal transportation.

As the executive chairman of Ford Motor Company and great grandson of the company founder Henry Ford, he's got deep roots in a century-old industry. Ford predicts a future, though, in which computing and communications technology is no longer an accessory but instead a primary part of a car, and in which the auto industry works on the same time scales as the electronics industry.

There was a time when technology suppliers would have a … Read more

Ford showcases customizing in 2013 Mustang ad

Ford wants consumers to get creative with the 2013 Mustang. The company debuted an ad online on Friday depicting the creativity of Ford's "Inner Mustang" customizer, which launched online last September.

Visitors to Ford's Mustang Customizer can build the Mustang V6, GT, Boss 302, or GT500 as well as choose from a pallet of custom colors, trims, wheels, and decals. The finished designs can be shared on Facebook.

According to Ford, more than 4 million digital Mustangs have been made using the customizer. But is too early to tell if the Web site has affected sales … Read more

CNET Roadside Assistance 46: How to cozy up with Siri while driving (podcast)

Siri can be great in car, but you need to do some work to get it to play ball with all your other gear.

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Beyonce, Johnny Cash, and Mozart help Ford tune new Escape's stereo

The Escape SUV gets a radical model update for 2013. The car goes from a boxy small truck to a modern crossover in one swoop, and it takes a wide variety of engineers to get all the details right.

CNET talked to Ford acoustic engineer Christine Templin, who is currently working on tuning the audio reproduction of the 2013 Ford Escape's stereo system.

The new model will be available with three different audio systems. Starting at the bottom is a six-speaker system with four door-mounted mid/woofers and two tweeters mounted on the car's A pillars. Next up … Read more

Ford upgrades virtual reality simulator

Ford's Virtual Test Track Experiment (Virttex) just got a major technology upgrade.

Virttex, developed in 2001, is a high-fidelity, motion-based simulator that features a dome on top of a hydraulic system to mimic vehicle movement, giving it a slight resemblance to a jellyfish.

The upgraded image rendering technologies will provide a high-res, digitally projected 360-degree horizontal field-of-view to test and measure driver acceleration, braking and steering performance as well as overall driver reactions in varying conditions. This will help Ford develop and test active safety and driver aid technologies that warn drivers of imminent collision, drowsiness and other potentially … Read more

Car Tech Live 251: U.S. goes after in-dash car tech (podcast)

Feds issue strongest position yet against distracting car tech, Tesla Model X has us excited, and confounded. Is Washington state penalizing electric car drivers? And we drive the 2012 Subaru Impreza.

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