Michael Dell gets a lot of the credit for pioneering the direct sale of PCs to the public. The reality is that there is a legion of now long-forgotten mail order entrepreneurs who came along earlier. He just did it better than all the rest.
So it was with more than usual interest that I read a piece published by InternetNews.com earlier this week in which Dell's eponymous company claimed that sales alerts on Twitter had resulted in about $1 million in sales.
Before anyone sneers that a million bucks to a multibillion dollar company is relative chump … Read more