In a statement released to reporters yesterday, Google explained that the company is currently "in tests to determine the best approach to in-game advertising." According to the search giant, it believes video games have become the "perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser."
Does Google honestly believe this garbage? After it bought AdScape for $23 million earlier this year, I think most of us knew this day was coming, but why? This relatively new medium of in-game advertising, when done poorly, ruins any good game.… Read more