On

Rough seas nearly sink Facebook's Beacon

Facebook's "Beacon" advertising program nearly ran aground this week.

First, the liberal activist group MoveOn.org tore into the strategy, which shares members' activity from third-party sites on their Facebook "news feeds," as an invasion of privacy. Then MoveOn upped the ante earlier this week over the program's lack of an opt-out control. Then, on Thursday, reports began to surface that the program was close to being heavily altered or even cut altogether. The advertising program continues to be scrutinized by legal experts, and several advocacy groups have already filed complaints to the Federal … Read more

Facebook announces modifications to Beacon advertising program

This post has been updated to clarify the names of companies participating in the Beacon program.

Facebook has altered its controversial "Beacon" advertising program, following complaints by users and protests from activist groups like MoveOn.org. The Beacon ads, which project Facebook users' activity on third-party partner sites--retailers like Blockbuster and eBay, for example--to their friends' "news feeds," are a key part of Facebook's much-hyped new social-advertising program, but they hadn't received the friendliest of reception.

It's a situation reminiscent of the one last year when the initial launch of Facebook's News … Read more

Facebook will modify, not spike Beacon ads

In the wake of reports that suggested Facebook might be close to axing its controversial Beacon advertising program altogether, a company employee has come out and said that while changes to the application are imminent, it's not going away.

This follows a BusinessWeek report from Wednesday that indicated the program would be tweaked or even eliminated altogether.

Beacon, a component of Facebook's new "Social Ads" initiative, was assailed soon after its debut by leftist activist group MoveOn.org over what the group saw as grave privacy concerns. MoveOn stepped up its rhetoric earlier this week when … Read more

MoveOn to Facebook: We caught you red-handed

This story was updated at 2:36 PT to provide comment from Facebook and at 3:59 PT to provide further comment from MoveOn.

Is there more to the controversy surrounding Facebook's "Beacon" ads? MoveOn.org thinks so.

Last week, a feud began to brew between leftist activist group MoveOn.org and social-networking site Facebook concerning its "Beacon" advertisements, which broadcast information about users' activity on third-party partner sites to their friends' Facebook newsfeeds. According to MoveOn, it's a violation of user privacy because there's no way to universally opt out of Beacon … Read more

Facebook responds to MoveOn criticism of ad program

This post was updated at 8:03 PM PT to provide additional comment from MoveOn.org.

Facebook issued a statement on Tuesday afternoon in response to online activist group MoveOn.org's charge that its "Beacon" advertising program is a violation of users' privacy.

"We encourage feedback from our users on new products," the Facebook statement read, "but in this case, the MoveOn.org-led group misrepresents how Facebook Beacon works. Beacon gives users an easy way to share relevant information from other sites with their friends on Facebook."

Beacon, which is part of Facebook'… Read more

MoveOn.org takes on Facebook's 'Beacon' ads

Online activist group MoveOn.org is poised to announce a campaign targeting Facebook's "Beacon" advertisements, which post information about users' activity on partner sites (movie rentals, purchases from online retailers) onto their friends' News Feeds. According to MoveOn representatives, the organization considers this to be a "glaring violation of (Facebook's) users' privacy," and has launched a paid ad campaign on Facebook, a "protest group" on the social-networking site, and an online petition to encourage the company to allow users to opt into the program at their own volition.

"The bottom line,&… Read more

Hands-on: Altec Lansing Orbit

The Altec Lansing Orbit is a fine device that may not offer the sound quality you're typically looking for at a special event, but can certainly do the job at any other time.… Read more

Gmail upgrade breaks Firefox-based plug-ins

As much as I love using Gmail, the Greasemonkey script-based Better Gmail plug-in made my favorite e-mail client, well, better. Integration with Google Reader, colored labels, built-in TinyURLing, and other features really made Gmail that much more useful. Since Google's recreated and upgraded most of Gmail's back-end, those scripts and most other Gmail plug-ins have broken.

To confuse matters, Google is slow in rolling out the new features, so not everybody is using the new interface. If you do have the new Gmail, you can access the old interface Better Gmail 2 v0.1 recreates some of the features in its predecessor, and promises to eventually feature most if not all of the old expanded functionality. For now, though, it's slim pickings.

Lightning strikes again

The Mozilla Calendar Project has upgraded Lightning, the calendar plug-in for Thunderbird to 0.7, and is aiming for a 1.0 sometime in 2008.

As we've noted before, Lightning makes Thunderbird soar above Outlook for home use, and places them on nearly equal ground in the office. The latest update includes an overhauled interface with easier-to-use buttons for jumping from your mail to your calendar, LDAP directory support for event invites, and Sun Java Calendar Server support.

Power Downloader launches anything on the fly

When Power Downloader is hot on the trail of an Internet criminal, time is of the essence. If he needs to find specific computer information about his target quickly, he doesn't always have time to navigate through the usual Windows Explorer folders. Power knows spending a bunch of time trying to find the right folder or Web site can be the difference between making a capture and losing the trail.… Read more