Twitter lets advertisers collect contact info from tweets
Twitter aims to turn the tweet stream into a more efficient marketing channel with the addition of a new Twitter Card that lets people quickly sign up for advertiser offers or promotions inside tweets.
Twitter Cards, also known as expanded tweets, are a 1-year-old feature meant to keep information network users glued to their streams. Cards bring rich media from partners to tweets so that when people click to expand a tweet, they can view and interact with photos, videos, content snippets, and product information without needing to leave Twitter.
On Wednesday, the company added a Lead Generation Card that … Read more
