Apple's Apple TV set-top box could get more sports programming as part of a deal with Disney's ESPN network.
Bloomberg today relays its chat with ESPN marketing executive Sean Bratches, who said that the company would be game for offering its WatchESPN service through the Apple TV to existing cable subscribers.
"We're a platform-agnostic content company," Bratches told Bloomberg. "To the extent that in the future there's an opportunity with Apple to authenticate through the pay-TV food chain as we're doing with Microsoft, that's something that we will participate in." … Read more