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Q&A: Foursquare co-creator on privacy, Easter eggs

Developers who launch a new app at SXSWi have the distinct honor of getting it hammered on by a group of ravenous users. Foursquare, a social broadcasting and discovery tool that launched the night before this year's conference, is no exception.

It's the second location-based social network from developer Dennis Crowley, who teamed up with Naveen Selvadurai to create it. Already it's growing at a faster rate than Dodgeball--Crowley's previous creation, which was acquired by Google in 2005 (and then was shuttered earlier this year). Unlike Dodgeball, however, it's arriving at a time when smart phones with GPS are becoming increasingly mainstream. And similar to successful SXSW launches like Twitter, Foursquare is making it easier to both post and consume information while on the go.

I tracked down Crowley on Wednesday to talk up some of Foursquare's finer points, and to see what's coming next.

Question: Fourquare's badge system takes a page from online games and things like Xbox 360 achievements. Some things like "newbie" and "adventurer" make sense, but can you tell us how to get some of the more elusive ones like "photogenic," "crunked," or "superstar?" Crowley: Well, I don't want to give too much away, but 'photogenic' has to do with checking into places with photo booths (read: tagged with 'photobooth' on the Foursquare Web site). 'Crunked' is more than a handful of stops in one night, and 'Superstar' is based on how much you check-in over the course of a month.

The badges we designed for launch are pretty generic. Ideally I'd like NYC badges to feel more like the ones we made for SXSW in Austin. Those were cryptic too ("How do I get Redford? How did you unlock Party Crasher?"), and our hope is that people start asking around to get an idea of what they need to do. You could see that in Austin by watching Twitter; people bragging about what they got and doling out advice to other users.

Are there plans to have user-created badges, and/or ones for special events or locations? Crowley: Yes. Actually I think this is where things are really going to get interesting. The 16 badges we made for these cities, they're a start. But like 20 percent of the e-mails we're getting from users read as 'you know what would make a great badge...' and they're really good ideas. Things I wouldn't have thought of, and they're really going to bring some much-needed diversity to the service (read: less bars, more museums, parks, late night food trucks, coffee shops, etc.) I'm really excited for this. I was actually working on this today (making tools for users to create created badges), but it's a kind of a difficult thing to build--it's like writing the Smart Playlist tool in iTunes.

Any plans to incorporate another service like Yelp or CitySearch to make the app a reference tool as well? I know when I'm out and considering going somewhere nearby (in the local favorites section) it would be nice to do that without leaving the application. The 'nearby tips' section is a boon for that, but what about taking it a step further? Crowley: You know, a lot of the city and tips stuff we're doing is a response to Yelp and CitySearch being frustrating products to use. I don't read reviews, but I do want people to recommend things to me. More specifically I want my friends to recommend things to me. That's what we're trying to explore with the Top 12 lists: how do you create actionable items that can be tied to rewards and accomplishments? I think both Naveen and I have big ideas about how to make this work, we're just so busy fixing bugs and making things run smoother and faster that we haven't had a chance to focus on it yet.

How have downloads and new user sign-ups gone since SXSW? Where has some of that long tail been coming from? Crowley: Hmm...not sure if we're giving out usage numbers yet, but it took us about five months of Dodgeball (back in 2004) to get to where we where we were after five days at SXSW. I'm pretty happy with the numbers so far. Enough to make it interesting in the 12 cities we launched in, and not too many where we can't sleep 'cause we have so many users to keep up with.

What cities are seeing the most activity? Crowley: The top seven in order are San Francisco, New York City, Seattle, Los Angeles, Minneapolis, Portland (Ore.), and Chicago. (I'm) frustrated that New York is always in 2nd place; Dodgeball was the same way.

Have any businesses contacted you about sponsorships, or to credit your app with an influx of customers? Crowley: Yes. Sponsoring badges seems to get everyone excited. We've been talking to everyone from retail brands (coffee shops, record stores), product brands (energy drinks, cola), bands and TV shows. Again, lots of people have really great ideas about the type of things users should be able to unlock with usage. … Read more

The 404 313: Where Dennis Crowley snowboards and bikes his way into our hearts

Dennis Crowley, inventor of many things good, including Dodgeball (the social Web tool, not the terrible movie or the gym game Justin and Wilson can't play because of their thick glasses), joins The 404 today to talk about some interesting stories from the Web and his latest social Web tool, Four Square.

Today, we go a bit back in Web 2.0 history with the first Twitter/Loopt social-networking tool, invented by Mr. Crowley, Dodgeball--from its inception, to its purchase by Google, to its eventual shutdown.

Not to be deterred, Dennis is back at it again with Four Square, another social-networking tool, where users can compete with one another and earn badges and points when they hang at certain places. It's available for both iPhone/iPod Touch, BlackBerry, and SMS. We encourage you to check it out and report back to us, whether it improves your social life or earns you a "Douchebag Badge."

Also on today's show, we get to some voice mails about Buzz Out Loud infringing a little too much on 404-territory. It's no surprise, given our general awesomeness. In actual stories, we've got Justin Yu's review of the new "X-Men Origins: Wolverine" movie that his "friend" let him watch through a telescope in another room.

We learn through the new Digg Bar that young, white males binge drink. You can thank the U.S. federal budget deficit for that wonderful, no-duh study.

Per usual, send us a voice mail, especially about your social life experiments with Four Square, at 1-866-404-CNET (2638). Or via e-mail, if you're international, at the404 [at] cnet [dot] com. More guests coming up, including an appearance by Dan the Mantern and Alison Rosen.

EPISODE 313 Download today's podcast Subscribe in iTunes Subscribe in RSSRead more

At SXSWi, Twitter is the new Twitter is the new Twitter

AUSTIN, Texas--A couple of days ago I wrote a story suggesting that the Twitter saturation level here at the South by Southwest Interactive (SXSWi) festival was so high that the service's value was being affected.

Now, after four full days here, I think that conclusion is worth a reality check: Twitter is out-and-out dominating SXSWi.

To be sure, the massive numbers of tweets that are being posted using the "#sxsw" tag is making it more difficult for those using Twitter to find specific information than was the case at SXSWi 2007 or SXSWi 2008. But the reality … Read more

FourSquare: Life in the SXSWi hot seat

AUSTIN, Texas--"I couldn't be any more psyched for how it's taken off," FourSquare founder Dennis Crowley said of his brand-new mobile social-networking application, which made its public debut here at the South by Southwest Interactive Festival. "It's been, like, 5,000 times better than I expected."

We were wearing bathing suits. A fellow hardcore FourSquare user, media consultant Rex Sorgatz, had used the service to announce a "bikini flash mob" at the rooftop pool of the Omni Hotel on Monday afternoon. When about 20 people had showed up, Sorgatz--in a … Read more

Olympus: 12 megapixels is enough for most folks

A correction has been made to this story. See below for details.

LAS VEGAS--Olympus has declared an end to the megapixel race.

"Twelve megapixels is, I think, enough for covering most applications most customers need," said Akira Watanabe, manager of Olympus Imaging's SLR planning department, in an interview here at the Photo Marketing Association (PMA). "We have no intention to compete in the megapixel wars for E-System," Olympus' line of SLR cameras, he said.

Instead, Olympus will focus on other characteristics such as dynamic range, color reproduction, and a better ISO range for low-light shooting, he said.

Increasing the number of megapixels on cameras is an easy selling point for camera makers, in part because it's a simple concept for people to understand. Even though having more megapixels can enable larger prints and enlargement of subject matter through cropping, adding megapixels comes with some drawbacks.

For one thing, smaller pixels can mean more noisy speckles at the pixel level and can reduce the dynamic range, so brighter areas wash out and darker areas become swaths of black. For another, images take more room on memory cards, hard drives, and Web servers, and cameras need more powerful image processors to handle them. And yesteryear's cameras already had plenty of pixels for making 8x10-inch prints, a size few people exceed. … Read more

Olympus high-end compact due by summer

LAS VEGAS--Olympus has set a ship date, albeit one with a lot of wiggle room, for its first high-end compact camera using the Micro Four Thirds technology.

The camera maker first showed a nonworking "concept model" of the camera at the Photokina show last September, and the same model is on display here at the Photo Marketing Association (PMA) trade show. Now, though it sports a label, "launching this summer." … Read more

Panasonic regroups for new assault on U.S. camera market

LAS VEGAS--Panasonic's camera group isn't happy with its U.S. market share and is working on a new marketing plan to improve it, executives said Tuesday at a photography show.

"In looking at the U.S., we have not positioned the Lumix brand to our satisfaction," said Panasonic Executive Vice President Robert Perry at a press event at the Photo Marketing Association show here.

The company has No. 1 digital camera share in France and routinely is first or second in various other areas, but it's working to fix its sales problem in the United States, he said. Specifically, the company has begun a market review, he said.

"Over the coming months, we will see many changes," trying to win the hearts and minds of buyers and trying to fire up the resellers "whom we need to get behind the product and support it and make sure they communicate our value proposition," Perry said. … Read more

CNET News Daily Podcast: Big new ideas for little cameras

Compact-camera manufacturers have started testing the waters with some cool high-end features as they search for new ways to gain revenue, market share, and recognition. CNET News reporter Stephen Shankland goes over a few of them.

Plus, is a $99 iPhone on the way? That and more on Wednesday's CNET News Daily Podcast.

Listen now: Download today's podcast

Today's stories:

Cellulosic ethanol could compete with gas, study says

Solar energy 'power towers' to light up California

Apple gearing up for $99 iPhone?

High-end ideas reshape compact-camera market

Google surges in U.S. search engine rankings

Microsoft promises Windows Azure savingsRead more

High-end ideas reshape compact-camera market

Compact-camera manufacturers have begun testing the waters with a wealth of high-end features as they search for new ways to gain revenue, market share, and recognition.

In earlier digital photography days, a camera with an extra megapixel of resolution, face recognition, or image stabilization could stand apart from the herd. But now that herd has grown larger, most folks who'll buy a digital camera already have done so, the economy has put consumer spending on ice--and camera makers are making some bolder bets with high-end features.

Among them: Nikon's built-in GPS support to record where a photo was taken, Casio's high-speed video, and the Micro Four Thirds camera system from Panasonic and Olympus.

Premium features aren't an easy sell. They tend to appeal to market niches rather than the mainstream. Early implementations are often rough around the edges. And it's hard enough to convince people to buy a new camera, much less one with the higher price of premium features.

But winning those customers can have a good payoff with better profit margins. And that's critical in this day and age. Market research firm IDC expects that after years of growth, the shipments of digital cameras will decline in 2009.

"It's crowded, and it's getting crowdeder," IDC analyst Ron Glaz said of the digital camera market. "We're anticipating that with the slowdown in economy and disposable income, we'll start seeing consolidation of the vendors." In other words, even though something in the neighborhood of 38 million digital cameras are sold annually, some companies will throw in the towel. … Read more

Tests show ups and downs of Four Thirds cameras

Panasonic's $670 G1 and Olympus' $540 E-520 and $450 E-410--that show both the advantages and disadvantages of the Four Thirds standards the companies use.

The Four Thirds system governs image sensor sizes and the mounting mechanism for interchangeable lenses on the companies' SLR cameras, and the companies announced a new variation called Micro Four Thirds for smaller cameras that have SLRs' interchangeable lenses but not SLRs' "reflex" mirror, which directs light through an optical viewfinder before a shot is taken.

Four Thirds SLRs have a smaller sensor than lower-end SLRs from market leaders Nikon and Canon, which poses image quality challenges because there's less surface area to gather light. However, the sensor size is the same for Four Thirds and Micro Four Thirds, which means that cameras using the latter have a much larger sensor than typical compact cameras have. … Read more