T-Mobile USA's Bobsled, an Internet-based calling and messaging service, has become the little engine that could.
In a little more than a year, Bobsled has exceeded 1 million users. That's an impressive benchmark considering the service gets practically no marketing support and has little consumer awareness.
"The popularity and continued growth of the Bobsled service is testament to consumers' desire for simple ways to stay connected with friends and family," said Brad Duea, senior vice president of T-Mobile.
Bobsled was one of the side projects T-Mobile launched last year in the middle of its planned takeover by AT&T. The service was a bit counter-intuitive for those who follow the industry. Because Bobsled runs off the Internet, it could circumvent traditional voice minutes and text messages, something T-Mobile depends on for much of its revenue. That means any data plan or Wi-Fi connection would suffice. … Read more