Cellfire is smart. The free mobile coupons company knows three things it needs to entice users to use its digital chits instead of stuffing paper cutouts into wallets, purses, and pockets.
1. Provide multiple ways to get the product. Cellfire is a downloadable PC-to-mobile app for BlackBerry, Symbian, and Windows Mobile, but it also offloads into the phone via WAP (point browsers to www.cellfire.com/) and through some carrier agreements.
2. Offer compelling brands. In addition to dozens of national chains, like TGIF and 1.800.Flowers, Cellfire's service gets local, offering discounts for hundreds of neighborhood merchants … Read more