Vouchers, coupons, and discounts are often a good tool to entice new customers or promote a product. However, if discount codes are not secured properly, forums and social networking can become a real headache for the company involved.
That is exactly what happened to Electronic Arts over the weekend.
A single post on a gaming forum that included a discount code for $20 worth of software from EA's online store sparked a downloading spree, much to the delight of Reddit users after the code made its way to the popular link aggregation site. Not only could the code be … Read more