Get ready for some LinkedIn ads masquerading as slideshows. The company is pushing its SlideShare tool as an advertising medium within its network, LinkedIn announced today.
The network has signed on General Electric and marketing firm Constant Contact as the initial brands to try out this type of advertising.
These slideshow ads, called SlideShare Content Ads, will blend in on the LinkedIn pages, according to Meera Bhatia, head of Product Management for Marketing Solutions. The advertising will appear as a "sponsored presentation," and users can click through it within the advertisement or they can expand it into a … Read more