Business

Father's Day special: Baby care and meaningful marketing

The $10 billion market for baby and young children’s furnishings (cribs, other case goods, layette, nursery decor, and the like) and accessories (car seats, strollers, baby monitors, diaper bags, etc.) is a lucrative market, and the baby stroller is one of its most competitive sectors. Hundreds of models vie for the attention of parents-to-be, and the level of detailed research, due diligence, and individual preferences may come close to the decision making process by an airline for the purchase of a Boeing 787. There are only few things – at least that’s what the industry makes you believe – that … Read more

Intuit discounts Quicken as MS Money fades

With Redmond discontinuing Microsoft Money, Intuit is offering a series of discounts aimed to lure more folks to use its Quicken personal finance product.

In a blog posting, Intuit said it is offering the discounts on Quicken products through the end of July to all users, not just the Money users left in the lurch.

Specifically, Intuit said that it is offering $20 off on Quicken Deluxe (now $39.99) and $30 off Quicken Premier (now $59.99). It is also chopping $30 off its Home & Business product and $50 off its Rental Property Manager product. The company is … Read more

Yahoo-Microsoft deal less likely, analyst says

In Vegas terms, the likelihood of a Microsoft-Yahoo search deal is now a "pick 'em."

That was the takeaway from a report Tuesday by Collins Stewart analyst Sandeep Aggarwal.

"In our view, the likelihood of a Microsoft-Yahoo search deal has gone down materially in recent weeks," Aggarwal wrote in a research note. The biggest hurdle remains the price of a deal, he said.

"We believe that a Microsoft-Yahoo search deal can happen but we are reducing the probability from 80 percent-plus to 50 percent, and with the lowered probability, we restrain ourselves in terms of … Read more

Less is more. The tweet(ed) revolution.

Looking at the many positive responses it received, Pico Iyer’s recent NY Times blog post on "The Joy of Less" appears to have struck a chord:

"But at some point, I decided that, for me at least, happiness arose out of all I didn’t want or need, not all I did. And it seemed quite useful to take a clear, hard look at what really led to peace of mind or absorption (the closest I’ve come to understanding happiness). Not having a car gives me volumes not to think or worry about, and makes … Read more

Microsoft: No iPhone reimbursements for workers

Microsoft has found a powerful incentive to get people to use Windows Mobile--at least those within its own ranks.

The software maker has stopped paying for cellular data plans for those using BlackBerries, iPhones and all manner of non-Microsoft devices.

Although the move took place earlier this year, it is only making headlines now, thanks to an article on Silicon Alley Insider.

It's hardly a shocking move. Lots of companies standardize on a particular mobile operating system or two and limit reimbursements to those devices.

A Microsoft representative confirmed on Monday that "the data plan reimbursement for Microsoft … Read more

The iPhone is a subscription

The NYT’s Bits Blog spells out how the pricing for the iPhone basically turns it into a subscription, at least for people who want to upgrade their phone regularly. With the new prices and GS model announced Monday, there are now three tiers, as described by Bits:

The $199-every-two-years plan. That gives you the base model of the most current phone hardware every two years. You have to suffer a year of jealousy when others have the newest phone and you don’t. There is a similar $299-every-two-years plan for the higher capacity phone.The $399-every-year plan (with an … Read more

Microsoft to discontinue MS Money

Microsoft plans to stop selling Microsoft Money, its venerable, but not market-leading personal finance program, CNET News has learned.

The software maker has been notifying financial institutions and plans to announce the move to customers over the next 24 hours via a posting on its Web site and a notification in the software. Although Microsoft will stop selling the product at the end of June, it plans to support it through January 2011.

After that point, people can continue to use the product, but they will no longer be able to get automated data feeds from their banks, credit card … Read more

Microsoft spins out software protection tech

Microsoft said on Tuesday that it is spinning out as a separate business a two year-old effort that licenses its software protection technologies to other companies.

In the past two years, Microsoft has signed up 120 companies to use the software activation and licensing technologies, including its own eHome unit. But it decided creating an independent company was the way to go.

The new venture, dubbed InishTech, will be based in Ireland. Microsoft will retain a stake in the company as well as an observer seat on its board of directors. Microsoft also plans to be a customer of the … Read more

Is advertising dead? The third way of building brand equity

There seem to be three (non-mutually exclusive) models for marketers tasked with building brand equity: marketing scarcity, marketing artificial scarcity, or marketing relevance.

Scarcity seems to be at the core of all marketing: an exclusive, unique value that can be reproduced; an original idea replicated for many. That's how markets work, how marketing works. Branding is effective when it keeps the aura of an original idea intact despite its mechanical reproduction. Apple's original idea, for instance, could be described as "technology must be fun and human," and it has not lost an inch of its integrity. … Read more