Instagram's anti-Twitter policy kills engagement -- on Twitter
Data gathered for a study analyzing brand activity on Instagram suggests that the photo-sharing application's hostile strategy to take back attention from rival Twitter is working as planned.
A little more than two months ago, Facebook-owned Instagram pulled the plug on Twitter Card functionality that allowed people to view Instagram photos inside tweets. The controversial change forces Twitter users to click through to Instagram to view photos that were once contained within the information network's web and mobile applications.
The destroyed experience, when coupled with proposed policy changes, painted Instagram in an extremely unflattering light, and many thought … Read more