LAS VEGAS--Although men crave electronics, women actually make the buying decisions, according to Philips.
Thus, the Dutch electronics maker is launching on a campaign to appeal more to women by making their electronics more fashion forward and elegant, said Andrea Ragnetti, the new CEO of Philips Electronics at a press conference at the Consumer Electronics Show in Las Vegas. (The old CEO, Rudy Provoost, has been shifted over to Philips lighting.)
To that end, it unveiled its Design Collection, a series of TVs, home audio systems, and other equipment with what Philips says will make a statement about personal style. … Read more