Video search site Blinkx is launching on Monday a service to allow Web site publishers to put contextually relevant text or video ads alongside or in video clips. The new AdHoc video ad platform uses speech recognition and looks at metadata in the clips and ads to match them up. For instance, the system would know to put a Home Depot ad with a video showing how to redecorate a kitchen. Separately, Blinkx is announcing that it will be powering the video search for the new RealPlayer, as well as powering video search for Infospace and extending a distribution deal … Read more
Customers paying for AT&T and Yahoo's co-branded DSL service are outraged about ads that started showing up over the last few weeks that take up quite a bit of real estate on the page. A chunky "skyscraper" ad now runs up and down the right side of the page. There have always been ads on Yahoo's free Web-based e-mail service, but paying customers say the monthly fees they pay should be enough to spare them the advertising.
"AT&T Yahoo has inserted advertising into every corner and crevice of the AT&… Read more
Hillary Clinton's spoof of The Sopranos finale, posted widely on YouTube, seems to be generating the buzz her campaign sought. But aside from some banner ads, YouTube doesn't really provide commercial interruptions, nor does it encourage users to use videos for marketing purposes.
Meanwhile, several start-up sites are serving up video classifieds, letting you upload homemade commercials to show off what you might normally put out on eBay, Craigslist, or at a yard sale.
Google's pay-per-action ad pricing beta test is now available to advertisers around the world, the company announced on Thursday.
The AdWords Pay-Per-Action beta, launched in March, allows advertisers to set the price they want to pay and they are only charged when someone makes a purchase, signs up for a newsletter or takes some other action as a result of seeing the ad. The ads show up on Google's AdSense publisher network of Web sites.
Pay-per-action is heralded by some as an answer to click fraud with the currently common pay-per-click system in which advertisers complain they end … Read more
Google's ad services allow anyone to put advertisements up on their site. They can be anything from generic banners all the way to contextual ads that show offers related to content on the site. In addition to site ads, site owners can also purchase AdWords, which are purchased keywords in search terms. When a user buys one of these words, a link to their site will show up in the sponsored area to the right of a Google search using that word.
One of the reasons Google's ads have become so successful is that they can … Read more
For its first major update in over two years, Lavasoft's Ad-Aware 2007 offers a redesigned interface and an overhauled detection engine, along with an enhanced Update Manager and a new Tracksweep feature that clears your browsing history for multiple applications with one click.
Take a quick tour of Ad-Aware 2007 with this First Look video.
Google is changing its Google Ads marketing services to allow advertisers to see on which Web sites their ads appear, something many of them have been clamoring for. Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site. So a company that sells electronic test equipment can make sure its ads appear on sites targeted at manufacturers of electronics, potential customers, and not on sites that, for example, offer tests for electronics students, said Brian Axe, director of product management … Read more
Salesforce.com and Google are expected to launch a combined Web site on Tuesday that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.
For Salesforce.com, the alliance expands its efforts to tie its hosted CRM software with Google AdWords, following its acquisition of privately held Kieden last year. Salesforce.com will expand beyond allowing its customers to launch Google AdWords from a Salesforce.com application to one in which it will act as a reseller of the Google AdWords platform.
The two companies jointly developed Salesforce Group … Read more
In the rapidly changing world of computer technology, the laptop Power Downloader purchased only a couple of years ago has quickly become obsolete. In order to keep up with the most advanced Internet criminals, Power decided that it was time to upgrade his trusty laptop. Once he found the right one with the fastest processor, extra RAM, and the latest features, he brought it back to the Power Lair for the most important part of the process: downloading software!
While it seems like his computer goes out of date rather quickly, Power Downloader's favorite programs for a new computer … Read more
Apparently, Google is quite the valuable research tool for college students.
The problem of students buying prewritten theses on the Internet that they then submit under their name in their classes is so prevalent that Google is banning ads on its search site for such paper-writing services. The BBC reports that Google is blocking search ads for essay-writing services because higher-education institutions have complained that plagiarism is "threatening the integrity of university degrees."
A Google spokeswoman confirmed the report and said that the ban will go into effect in the coming weeks. "Google AdWords policy will soon … Read more