Going.com partners with BuyYourFriendADrink
One of my most memorable career moments thus far was the "road test" of BuyYourFriendADrink.com (BYFAD), in which I took a midday field trip to a neighborhood bar to test out the service (which does exactly what its name implies it will do, via text message). It worked like a charm, but a few of us continued to wonder how a limited and somewhat gimmicky site could survive--especially since it has yet to expand outside a set of 60 bars in New York City and the surrounding metro area.
Well, now we have an inkling of an … Read more