Apple's iWeb, one part of the iLife consumer apps suite, has received an interesting update this morning. iWeb is Apple's consumer-level Web site creation tool, and it gives users a simple way to drag and drop various Web site elements as well as fill in the included templates. The latest version is getting integration with two of Google's services: AdSense and Google Maps. iWeb users can now sign up for AdSense right inside the application, and pick how they want it to show up on their site. From the looks of the screenshots, it's much easier … Read more
The overall industry average click fraud rate--which represents the number of clicks on online pay-per-click ads that are not legitimate--has jumped, according to a new report from search engine marketing firm Click Forensics.
The overall click fraud rate was 15.8 percent for the second quarter, up from 14.1 percent from a year ago and 14.8 percent from the previous quarter, Click Forensics said. The rate for pay-per-click ads appearing on search engine content networks, such as Google AdSense and the Yahoo Publisher Network, was 25.6 percent, up from 21.9 percent for the previous quarter.
The … Read more
Google's Print Ads program, which lets companies use its Web-based interface to buy ad space in U.S. newspapers, must be going well. The search company is opening the service up to all of its U.S.-based AdWords marketers.
Google launched Print Ads in November as part of a test involving 50 newspapers and a "small group" of advertisers. Now, more than 225 newspapers with a combined circulation of nearly 30 million are involved, as well as potentially tens of thousands of Google advertisers.
Separately, Google says it has renewed its agreement to provide search and … Read more
Microsoft's adManager beta search advertising service currently enables small businesses to buy keywords on Microsoft Live Search and MSN. Now, adManager will also allow customers to buy keywords on Ask.com and manage the pay-per-click ad campaigns through one interface. AdManager is an upgrade service that's part of Microsoft's Office Live set of small business services.
I'm sitting on the exquisitely uncomfortable benches in the San Francisco Metreon, listening to companies at the New Tech Meetup give their pitches. Two of them we've covered recently: AdPerk and Truemors. The news about Truemors: a Facebook port is forthcoming. The other three companies are also worth some bits:
Blabberize is a freaky little product that makes Monty Python-like animated graphics of faces from photos you upload. Then you upload a recording of your (or someone else's) voice. It syncs the audio or recorded speech to the moving mouth. Good for a laugh. Likewise the pitch. … Read more
"You won't see this on TV," Barry Soicher, CEO of AdPerk told me as he fired up his demo. AdPerk is a company that helps magazine publishers make more money, by putting its advertisers' videos in front of readers and potential subscribers. Readers also get paid (after a fashion) to watch the vids.
From the user's perspective, it works like this: on the magazine's Web site, you're given a pitch to "Watch and be Rewarded." You're presented with a collection of videos, and can select which ones you want to watch. … Read more
I found myself at a friend's birthday party July 4 eve with a bunch of San Francisco hipsters celebrating the fact that the next day was a holiday.
Downstairs, DJs were spinning techno and break beats; upstairs was a mellower scene. The attic of this historic home in the Presidio had been turned into the ultimate chill pad, the floors covered in futons and faux-fur throws, lamps throwing colored light on the ceiling; a carefully chosen ambient selection drifting from iTunes. On a big screen, the interactive iTunes Visualizer was warping the music into beautiful swirls of color and … Read more
The blog posting generated much justified criticism in the blogosphere, and within a few days the blog writer wrote another blog entry clarifying that the opinion was hers alone and not the company's.
The criticism of Google was so harsh and unexpected that the search giant also addressed the matter in its main corporate blog. It's not so much an apology as a defense of its actions: "… Read more
Advertising is an important part of the Internet, but how are content creators and advertisers going to come together to start making money off videos? At Under the Radar this morning four new Web 2.0 advertising companies that specialize in video are trying to figure that out.Adap.tv is an online video advertising platform that looks at the context of a video to place advertisements. Almost like Google's contextual AdSense program, Adapt.tv reads a video's metadata to figure out what the video is about before serving up an ad that (hopefully) is related. Ads pop … Read more
"Why pay someone else big $$$ to wait in line if the only thing between you and the front of the line is a good diversion?" the post asks, claiming to come from a trademarked company called "Over Here, Jerks." "Our tactics are guaranteed to be safe, effective and even humorous!"
Photos accompanying the posting include a giant clown bicycle, a scary-looking … Read more