Netflix, the Web's top movie-renting service, announced Friday that it has canceled plans to hold a second contest that awards a prize to whoever could come up with the most accurate system of predicting user film choices based on their viewing histories.
In 2006, Netflix launched the Netflix Contest and offered $1 million to anyone who could improve its recommendation engine. In September, the company finally awarded the prize to a team that included three AT&T researchers. To compete, competitors studied millions of demographic data, including age, sex, ZIP code, and previously rented movies.
The Federal Trade … Read more