Here's the problem with Huawei's image: it doesn't have one.
While known in technology circles, it is a virtual nonentity for many consumers, some of whom are probably unaware they are using a Huawei smartphone.
Huawei, however, wants to change that, and is planning a large U.S. marketing campaign to build consumer awareness of its brand. The company has already worked with its carrier customers -- typically prepaid players such as MetroPCS or Leap Wireless -- to jointly do so. But with the planned campaign, slated for the second half of the year, the company will … Read more