Twitter, BBC America announce video partnership
It looks like Twitter is ready to make its rumored foray into the TV business.
The microblogging site has partnered with BBC America to offer what the network trumpets as the first "in-tweet branded video synced to entertainment TV series," according to a tweet sent Thursday evening. What this means exactly is not clear. Presumably, the tweeted video would be companion content to the programming that appears on the network, with the partners driving traffic to each other.
Specifics of the agreement were not revealed. CNET has contacted Twitter for more information and will update this report when … Read more