Sprint's coming identity shift offers hope
Sprint Nextel is in for a massive overhaul.
The nation's third-largest wireless carrier will finally rid itself of the Nextel albatross -- both the service and the name -- by the end of the first half of the year. It will merge with SoftBank, giving it access to cash to speed its network deployment. It will also acquire full control of Clearwire, giving the company the best spectrum position in the nation, according to one industry official.
The changes represent a massive identity shift for Sprint, and one that brings hope and optimism to the company and its leadership. … Read more
