Rovio's success has spawned a host of unauthorized products across China bearing the Angry Birds name. But that doesn't mean the company wants to get into a legal spat over it.
Speaking to Reuters in an interview today, Rovio marketing chief Peter Vesterbacka acknowledged that a new market has cropped up in China with the sole purpose of capitalizing on the Angry Birds franchise without paying licensing. And although his company has, in some cases, used legal means to stop it, in many others, it has decided to turn those operations into partners.
"We tend to want … Read more