Mercedes-Benz is toying with augmented reality to give car buyers a closer look at its products and accessories.
Using downloadable iOS and Android augmented-reality apps for Fitnessbike and the C-class MercedesSport, shoppers can take a virtual walkaround of the products. With the C-class app, you can even outfit the AR sedan with a few accessories, such as a spoiler. But the renderings still have a ways to go to be more useful than a parlor trick.
The apps are intended for German consumers, but Mercedes-Benz has links to the downloads on its Web site, giving a U.S. audience a … Read more