Social still can't beat search in online shopping
Social media's traffic contribution to online shopping sites increased 77 percent in one year, but few users actually buy anything, according to a new report published today by marketing firm Monetate.
The firm's study shows that search engine and e-mail referrals are more than holding their own against social media sites when it comes to generating sales in the second quarter of 2012.
Social media sites only contributed to 2.85 percent of online shopping traffic in the second quarter, but the figure did grow a substantial 77 percent from the beginning of 2011 to the beginning of … Read more