Securing the public cloud

There is a logical argument to be made that tooling for infrastructure and application management is where most of the money will be made when it comes to cloud computing. It's not that cloud providers won't make money, but that the cost of entry to the market is so high that there will be many more consumers than providers, making high-quality tooling a necessity.

I spoke to EnStratus co-founder and CTO George Reese about what customers are looking for. EnStratus provides a suite of tools for managing cloud infrastructure. This includes support for the provisioning, management, and monitoring of applications in multiple public and private clouds.

Reese told me the company is seeing medium to large companies examining the public cloud as a deployment possibility for some apps and they want to do it in a way that they can use their beta code in future applications. But their main concerns come down to security and control.

The public cloud is a trade-off, requiring users to decide what they want to give up in order to take advantage of the computing capabilities. The thing people don't want to lose control over is the data.

According to Reese, there are three control areas that users should look for when considering cloud deployments. … Read more

Virtual goods expected to hit 20 percent of game revenue

A new study by virtual goods provider Viximo suggests that by 2011, sales of virtual goods will amount to 20 percent of U.S. game software revenues.

According to the report (registration required), this forecast is predicated on the expectation that virtual goods will grow faster than the overall gaming software industry. In 2009, U.S. retail sales of console, portable, and PC game software generated revenues of $10.5 billion, an 11 percent decline over the $11.7 billion generated in 2008. In the meantime, virtual goods revenues are expected to hit roughly $1.6 billion in 2010 and … Read more

IBM proclaims middleware dominance

IBM released new analyst data on Monday that shows Big Blue is the market share leader for service-oriented architecture (SOA) software, capturing nearly 75 percent of the market. This follows news last week detailing IBM's 31 percent overall middleware market share.

And while it's not surprising that IBM has a large share of the middleware market, what's notable is that much of the company's recent success has come with an added bonus--taking away Oracle customers.

Oracle introduced its Fusion Middleware product roadmap in 2008, which included the amalgamation of several acquisitions, including BEA and Plumtree. However, … Read more

The changing face of private cloud

The debate over private clouds will likely continue in the foreseeable future as public-cloud usage becomes more acceptable in the enterprise, and private-cloud vendors offer more solutions-oriented approaches to create cloud-like infrastructure.

And it's only getting more confusing as the cloud term has effectively lost any specific meaning and is thrown around in relation to everything from Internet-based storage to grid computing.

To the extent that cloud offerings can be categorized for ease of discussion, I like RedMonk analyst Michael Cote's explanation. (He also uses a burger metaphor in describing these layers.)

IaaS = servers, storage PaaS = middleware SaaS = applications

Most vendors focused on private clouds are targeting the IaaS layer, which for ease of discussion is similar to Amazon Web Services (AWS) EC2. And while EC2 sets the tone for how most people think about clouds, it lacks (and maybe doesn't require?) the same kind of tooling enterprises need to manage their complete infrastructure.

Tooling and management is arguably the most important aspect for enterprise private clouds to be successful but may also be the most difficult to get right.

But tools may also be where the money is. And considering the cloud has yet to rain down the cash we all hope for, it seems like it's time to reset thinking a bit and focus more on enabling applications and infrastructure to make it appear more cloud-like rather than focusing on specifically making clouds. (Note: see my blog colleague James Urquhart's excellent series on DevOps to learn more about what happens after you have a cloud deployment.)

In terms of private-cloud software, its becoming less clear that enterprises want to run their own version of EC2, but perhaps that they want to make their existing infrastructure behave the same way--that is, allow for APIs and such to turn up VMs with a variety of images that are relevant to their organization.

And, perhaps more interestingly, I've recently heard from several enterprises that they are interested in programming-language and/or application-specific private clouds for Java application or other infrastructure like internal content management tools that require variability in their scaling. … Read more

Apple and Google race for mobile dominance

Many media and technology pundits are convinced that the impending release of the Apple iPad will herald a change in the way we consume computing resources.

And while the iPad may usher in a new way to interact with computing devices, it's far from a perfect device. Perhaps it's the promise of what a device of this type can offer that's the message, rather than the actuality of what the initial iPad will deliver.

In fact, according to a new survey by development tools maker Appcelerator, developer interest actually waned during the past three months, primarily due … Read more

Why Java could thrive at Oracle

When Oracle announced its intention to acquire Sun Microsystems nearly one year ago, one of the prime areas of consternation for developers was what would happen to the Java programming language.

Perhaps putting some of those fears to rest, a new report from IDC (subscription required) suggests that Java can thrive more under Oracle than it did at Sun itself.

In making the strategic commitment to Java in its next-generation Fusion applications, Oracle says on its Web site that the future success of Java is "fundamental to the success of Oracle as a vendor of anything other than databases.&… Read more

Report: Tens of millions still opening junk e-mail

In this day and age of technological advancement and digital lifestyles, it's incredible to me that nearly half of a recently surveyed audience opened junk e-mail (aka spam), intentionally.

According to an Ipsos Public Affairs Messaging Anti-Abuse Working Group (MAAWG) survey report (PDF), tens of millions of users continue to respond to spam in ways that could leave them vulnerable to a malware infection or bot network.

The results of the survey show that nearly half of the users have opened spam, clicked on a link in spam, opened a spam attachment, replied, or forwarded it--all activities that leave consumers susceptible to fraud, phishing, identity theft, and infection.

Of those who intentionally opened spam, they did so to unsubscribe or complain to the sender or to see what would happen. Fifteen percent clicked to learn more about the products or services being offered.

Read more

Content is king when it comes to Web sites

It's hard to believe that it's been 25 years since the first dot-com domain name was registered. With 668,000 dot-com sites registered each month and an estimated 80 million dot-com names in use today, it's a complete understatement to say that the Web has come a long way in the last quarter century.

Generally speaking, the raw technology that allows us to develop and serve Web pages hasn't changed dramatically in the last 10 years. What's changed is the way users interact with sites and how much easier it's become to publish content … Read more

Robovie robot has an iPod Touch tummy

Robovie mR2 is a 30-centimeter-tall humanoid robot developed at Japan's ATR Robotics and Communication Laboratories. It speaks Japanese (in a kind of creepy-cute voice) and can communicate info from an iPod Touch that you insert in its stomach.

According to ATR, it is not only possible to control Robovie mR2 by touching the screen of the iPod Touch, but also via Wi-Fi (802.11b/g) or Bluetooth.

Think of it as a modern-day Teddy Ruxpin. Instead of cassette tapes, this robot can speak what's on your iPod. Considering the ubiquity of Apple handheld devices, there is a potential … Read more

Marketing becoming more immediate, social

This year will be a transitional year for marketing as we move toward an era that is "more immediate, more personal, more social, and more engaging," according to recently released survey data from marketing software developer Unica.

Really what this means is that marketers have to be much more vigilant about managing their various presences, online and off, in order to stay on top of their brand.

While there are more tools and channels for marketers than ever before, marketing budgets haven't risen dramatically. This means that marketers will need to use technology to leverage fast, cheap marketing channels.

However, the survey data shows that marketers believe that IT support of their efforts is the No. 1 bottleneck and hindrance to success. Personally, I think it's a weak argument to suggest that IT can hold your marketing back considering all of the SaaS and cloud-based marketing services available, but we'll take this data (as we do all other statistics) with a grain of salt. … Read more