He's opaque in Apple Computer ads; had a sleepover at Bill Gates' place. Now U2 lead singer Bono is text messaging against AIDS and poverty in Africa, and helping Sun potentially dig up new business.
For about five minutes every show, Bono asks concertgoers to show support for certain causes by cell phone text messaging the word "unite" to a particular telephone number. Ten seconds later, their names appear on a giant screen behind the stage, and they get a "thank you" text message from Bono. Sun Microsystems works all the magic.
AIDS and poverty … Read more