I have to hand it to the Discovery Channel. They're one of the few TV networks out there whose sweeps week involves one animal, and an absolute onslaught of programming about it. I'm speaking of course about Shark Week, an annual TV event that's been around since the late '80s.
One of the more amusing marketing tools I've run into this week is their Shark Week video remixer, which is a somewhat stripped-down version of Adobe's Flash video-editing tool containing various clips of sharks swimming, attacking, and messing about with divers. Users can string together … Read more