It has become de rigeur for automakers to pay lip service to a future of alternative fuels and increased efficiency, and Ford's CEO Alan Mulally chipped in his two cents here on the first day of the 2007 Los Angeles Auto Show. Aside from his commitment to deliver a line of vehicles that "people do want and people do value", Mulally said that he wanted to "start a discussion" about sustainability, fuel economy, and energy security. In the near term, Mulally said Ford plans to offers more turbo-charged gasoline direct-injection engines, lighter-weight cars, and new … Read more
Daimler and Ford Motor are partnering on a privately held company to develop automotive fuel cell technology, both companies announced Thursday.
The companies plan to buy the automotive fuel cell business unit of Ballard Power Systems, a British Columbia-based supplier of hydrogen fuel cells for vehicles. From that asset, they plan to start a private company, according to a joint statement.
Daimler will own a 50.1 percent share of the new company, Automotive Fuel Cell Cooperation (AFCC), the companies said. Ford Motor will own a 30 percent share, and 19.9 percent will be owned by Ballard.
AFCC will … Read more
Ford likes the Taurus name so much that it used it on both a sedan and its new six-passenger crossover, the 2008 Ford Taurus X. In many ways, the Taurus X is a much more sensible car than a massive SUV. It's more maneuverable, gets plenty of power from its 3.6-liter V-6, and its lower height makes access easier. And its fold-down seats mimic the utility of a minivan.
This whole remote-control toy thing is getting out of hand. It's one thing for miniature RC cars to go 10 or even 22 miles per hour, but 60 mph? And a body more than 3 feet long?
That describes the "Ford GT Nitro Gas RC Car," which has a 23cc engine, 15kg metal gear ratio and disc brakes, according to SlashGear. But here's the kicker--it has a 450cc fuel tank, which it needs because it runs on a mixture of oil and unleaded gas. No wimpy batteries here.
We can think of only two reasons that … Read more
Boeing is reporting progress in simulation tests of its HALE (high altitude long endurance) aircraft, an unmanned plane that runs on hydrogen.
While it has not yet gone aloft, the propeller-driven HALE aircraft was able to run for a total of three days in a chamber that simulated flight at 65,000 feet. The eventual goal is to get it to fly for more than a week at a time with a one-ton payload.
The turbocharged hydrogen combustion engine, which was developed by Ford Motor, managed to maintained proper torque control while getting better than expected fuel usage, according to … Read more
Sometimes, we're pleased to say, corporate one-upsmanship can result in more than just putting down the competition. Case in point: Manufacturers of all types have issued special pink products to mark Breast Cancer Awareness Month, typically donating some of the proceeds to charity. But Ford and Microsoft have raised the stakes by partnering to donate the entire $250 purchase price of 30GB limited-edition Zunes to Susan G. Komen for the Cure. Engadget does note that, for the record, these are first-generation Zunes. But it's all for a good cause.
I know this blog is about product design and innovation but let's talk about PR for a minute. Why? Because the way you talk about your product should be part of your design process. The product design ought to incorporate the product story you want to tell. Sometimes, the story even becomes the product. Moreover, some may think PR is immune to innovation, but is in fact a field that is currently going through a series of pretty radical disruptions. The rise of social media has challenged the old way of promoting messages, and today's PR practitioners face … Read more
We get a hands-on test of the new Ford Sync system. We try out its text reading, Bluetooth music streaming, and its voice command system, which lets you tell it the name of any artist in your music collection you want it to play.
Ford Sync will be available in Ford, Lincoln, and Mercury models starting this November. Next year, it will be standard in all Lincoln models and generally available as an option in other models for around $400.
Someone at Ford Motor company seems to have a sense of humor.
This $69 branding iron from Ford will imprint the "Ford tough" logo on your steaks, hamburgers or anything else you choose. I'm not sure why anyone would want "tough" meat, but it could be one way to mark the well-done from the medium-rare steaks at your next barbecue.
Kudos to the Truckblog for finding this gem on the Ford Collection Web site.
Ford Motor and Mazda Motor plan to invest $500 million into a flexible small car manufacturing plant in Thailand, both companies announced Tuesday.
The plant, which is run through Ford and Mazda's joint venture company known as the Auto Alliance Thailand, will resemble the $510 million plant that was recently opened in Nanjing, China. It will include a set-up for producing small-size cars with the first to be available by 2009, according to Ford.
The plant will also have a new paint shop to accommodate Ford's three-wet paint process that Ford says reduces VOC and CO2 emissions, as … Read more