I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful … Read more
In the past two weeks, there’s been at least a dozen stories in the mainstream and not-so-mainstream media about the importance of innovation in a recession. For businesses, refocusing on R&D and innovation really is a good strategy in down times. There’s plenty of historic evidence to back the claim up (the invention of farming technologies and civil engineering breakthroughs in the Great Depression, alternative energy investments in the early 1970s, and a sharpening of Internet business models after the dot com bust in the late 90s). What’s also true is that writing about innovating … Read more
If you've been copying DVDs using some made-in-China DVD player, think about taking good care of the device, as you might not be able to buy a replacement.
The Motion Picture Association of America on Friday announced that its member companies have won a breach of contract lawsuit against China-based DVD player manufacturer Gowell Electronics Limited. The U.S. District Court for the Central District of California issued a permanent injunction that prohibits the manufacturer from violating any term of the Content Scramble System license agreement.
The lawsuit started in June of 2008 after an MPAA investigation revealed that … Read more
It all started when a free, unsolicited copy of Cycling '74's Max/MSP 5 hit my desk. How, or why, the holy grail of interactive audio/video authoring software found its way to me is still a mystery, but I'm glad it did. In fact, I felt so grateful I knew I had to return the kindness by creating something ambitious with it. That's when I e-mailed Matt.
My friend Matt Ganucheau is a guru when it comes to Max/MSP. Because this particular piece of software is so adaptable, he's used it to program robots, create video DJ software, author plug-in effects for music applications, and give life to busty mannequins (he hates when I bring that up). With my motivation and Matt's know-how, I was sure we could come up with something interesting.
Editor's note: The following video gets nerdy and very loud. If DIY and electronic arts projects don't interest you, you probably won't be interested in this video or the remainder of this article.
Getting creative wasn't easy, however. I felt like a colorblind kid who'd been thrown a deluxe box of Crayolas. Most people who come to Max/MSP already have a problem in mind that they wanted to solve, like "How do I get my Guitar Hero controller to play real music?" or "How can I create propane-powered flame organ?" Instead, I had a solution in search of a problem. … Read more
Thumplay, a Web site dedicated to your every mobile entertainment desire, announced Tuesday the official launch of a direct-to-mobile (or computer if you choose) MP3 download site. Tracks are 99 cents each or you can pay $9.99 a month for 10 credits with each credit good for one track. Or they can be used for other content on the site.
In general, I don't get too excited about the world having yet another music download site, but since Thumbplay is open to more than just one carrier, works with a ton of mobile devices (basically anything with a … Read more