For developers looking for that extra leg up, there are few better places to start than with the wireless carriers.
Last week, I wrote about the critical importance of finding the right partners. And for many, getting the blessing of a carrier is like Kobe Bryant getting a clear lane to the hoop: you're all set up for that slam dunk.
There are many potential rewards, including monetary support, an increase in public awareness, possible new relationships, and a stamp of approval from a major player in the wireless industry. But with so many developers angling for the attention of so few carriers, how does one stand out? One way is through developer contests, which are often sponsored by or run by the carriers.
"It's given us a chance to show the world the work we're doing," said Brendan McBride, founder and executive director of Remas, a nonprofit organization developing an app that allows immigrants in the U.S. to more smartly send funds back to their home countries. The app won a contest run by AT&T. "Having won the prize has given us a degree of credibility that would have been difficult to achieve as a start-up organization."
While these contests open some doors, there are some limits. AT&T has been shying away from preloading applications, so that avenue is largely closed to developers. A lot of the success… Read more