I'm an evangelist when it comes to blogging as a way to build brand, thought leadership status, and links. Heck, I've written a lot about making blogging pay off in terms of SEO (here, here and here, for example). However, my enthusiasm does not carry over to spamming the blogosphere. Not through comments. Not through trackbacks. Not through spam blogs (a.k.a. splogs). Not through payola.
There are firms out there that hang out their shingle as "blog marketing firms," that take your money and promise many links from other blogs to your site or … Read more