The Linux Foundation's "We're Linux" ad campaign has entered its final hours, with submissions due at midnight Sunday Pacific time.
The Linux Foundation has received more than 40 user-generated video submissions that I and the other judges will begin reviewing next week. The winner will be announced April 8.
To learn a bit more about the Linux Foundation's motivations in starting the contest, I spoke with Amanda McPherson, vice president of marketing and developer programs at the Linux Foundation and a founding member of its management team.
Q: The Linux Foundation has built a reputation for connecting closely with developers and the rest of the community, for growing and helping to coordinate the Linux ecosystem. But why run a video contest?
McPherson: The Apple and Windows advertising campaigns have gotten a lot of attention. In fact, during football season I couldn't get away from either of those campaigns. I was expanding our online community tools and realized that we should let the community express their passion for Linux through video.
Of course, we don't have the budget to produce TV-quality advertisements, and in fact we wouldn't take that top-down approach even if we could, but through the contest the community has the power to showcase Linux in their own voice. And it's so natural. Linux is user-generated technology. Why shouldn't Linux also be promoted by the community?
What has the response been so far?
McPherson: I was not prepared for how interesting, varied, and thoughtful a response we'd get. The contest has produced more fascinating content than I ever expected. That being said, these are clearly user-generated, meaning you won't find a lot of professional, polished videos so far. And, yes, some are certainly better than others, but that is part of the fun. … Read more