Twitter: Huge mobile use makes us ideal for real-time marketing
Sixty percent of Twitter users access the microblogging platform on mobile devices, and there are more than 400 million tweets per day, Twitter said today. And promoted tweets have an engagement rate of between 1 percent and 3 percent.
Just a couple of hours after Twitter unveiled a new feature for big brands that will allow them to embed surveys in tweets, at a session called "Building a real-time brand" At Advertising Week in New York, Twitter President of Revenue Adam Bain and sales marketing chief Shane Steele shared statistics and anecdotes demonstrating that the service is an … Read more
