First screen first:
Big event TV and social media
In a world of limitless choice, the appetite for big event television continues to grow. And as exciting and pervasive as social media chatter about television has become, it simply reflects -- and often magnifies -- the enduring power of what happens on the first screen.
For example, with more than 13 million viewers, the 47th Annual Academy of Country Music Awards on CBS delivered a 4 percent increase over last year's ratings. That's the result of a vibrant country music community looking to connect with their favorite artists and each other during the live broadcast.
Together with … Read more