television

First screen first:
Big event TV and social media

In a world of limitless choice, the appetite for big event television continues to grow. And as exciting and pervasive as social media chatter about television has become, it simply reflects -- and often magnifies -- the enduring power of what happens on the first screen.

For example, with more than 13 million viewers, the 47th Annual Academy of Country Music Awards on CBS delivered a 4 percent increase over last year's ratings. That's the result of a vibrant country music community looking to connect with their favorite artists and each other during the live broadcast.

Together with … Read more

Netflix, Hulu drive U.S. consumers to cut cable cord

Cutting the cord in hopes of saving money on television programming is often contemplated. But last year, relatively few cable or satellite subscribers in the U.S. actually did it, a new study shows.

The Convergence Consulting Group yesterday released its research on TV cord cutting to see how many people left their cable or satellite plans behind to access all their content over the Web. The firm found that 1.05 million people in the U.S. cut their TV subscriptions last year. Since 2008, 2.65 million people have decided against cable or satellite and gone to alternative … Read more

Philips, TPV finally ink television joint venture

It was nearly one year ago that Royal Philips announced its desire to reduce its reliance upon televisions. And now, it has finally gotten its wish.

The company today announced that the transaction to complete a joint venture with TP Vision (TPV) has finally happened, and the companies are now moving forward with offering sets to consumers around the world. TPV will own 70 percent of the venture, while Philips will control 30 percent of the new operation.

Philips and TPV announced their partnership last April. The companies initially planned to start their joint venture late last year, but the … Read more

A tradition of hoops history

Thirty years ago this week, CBS broadcast the NCAA Men's Basketball Championship game for the first time. As a freshman at the University of North Carolina, Michael Jordan hit the game-winning basket for the Tar Heels' 63-62 victory over the Georgetown Hoyas. Take a look.

While today we have giant flat screens, HD video, and social media to give us a vastly improved Final Four viewing experience, it's all still about the content. No amount of technological innovation can change the fact that we all just want to see a good game.

Be sure to tune in to … Read more

Apple TV set said to be coming in 2013

The newest in the long line of Apple TV set rumors is that indeed the device is on the way but most likely not until 2013.

"We continue to view Apple TV hardware as a 2013 event," an Asian research group CLSA said in a note today, according to the news site Business Insider.

The note goes on to note that Foxconn, which manufactures Apple products, has decided to invest in Sharp electronics, giving more credibility to the notion that an Apple TV set is in the works. According to Business Insider, Sharp will provide the panels for … Read more

'One Sony' shift awaits new chief Hirai

Sony's incoming chief executive, Kazuo Hirai, has been hard at work behind the scenes preparing his company for his arrival.

The consumer electronics giant today announced its "One Sony" business structure, which it says is designed to "establish rapid and optimized decision-making processes." Part of the plan involves installing executives to lead certain divisions, while another will shift the company's focus to "three core pillars" -- digital imaging, gaming, and the mobile market.

That might not come as a surprise to many investors and those who have followed Sony. The company recently … Read more

With 'Unchained Reaction,' the MythBusters go Rube Goldberg

For years, Adam Savage and Jamie Hyneman were known for one thing: being the "MythBusters."

But now, the two have launched a new show, Discovery Channel's "Unchained Reaction," "a new six-part series that pits two teams of varying backgrounds against each other to build an elaborate chain-reaction contraption."

Think giant Rube Goldberg machines--balls falling and knocking things into other things. Seesaws going up and throwing things into the air, each step in the process impacting the next, with each team vying to build the most impressive contraption in five tension-packed days. The … Read more

Truth in advertising

Here is one of my favorite vintage ads from our collection on TheCBSAttic.com. Created under the direction of the legendary CBS Creative Director Lou Dorfsman, it ran as a trade ad in 1963.

The ad married words and imagery with wit and simplicity. What makes this so special and meaningful is that the elements of the Eye's success are as true today as they were then.

While there are many more ways to win the nation's applause today using technology to gather and amplify attention, it all still begins with developing the best shows.

This piece serves … Read more

On a roll

One of the most important platforms for marketing new television programs is a successful schedule with established audiences. We show previews of new programs to fans of our established ones as a means to gain awareness and get people excited.

The more successful a broadcast schedule, the fewer programming holes it has to fill when the new season comes around. And the ones that get picked benefit from strong leads-in--they get to stand on the shoulders of giants.

As we get deeper into development season--the time each year when TV networks select scripts, cast, produce, and pick new pilots that … Read more

Intel's virtual cable TV effort: Reality check

Intel is reportedly approaching media companies with plans to create a virtual cable network that would bundle television programs and deliver them via an Internet-connected set-top box.

The Wall Street Journal reported on Intel's plan and said it represents a shift in the chip giant's strategy. Intel via acquisitions like that of McAfee clearly wants to be more than just a processor company. Indeed, Intel is already the biggest baddest ingredient brand on the planet.

Surely, Intel's virtual cable TV idea boils down to the usual line: sell more chips. Cloud computing, data centers, ultrabooks, and any … Read more