nielsen

Nearly three-quarters into the first year of the latest launch of 3D TV, a Nielsen survey released Thursday finds plenty of reluctance among consumers to embrace the technology. Much of it is centered on the need to wear 3D glasses.

Fifty seven percent of people surveyed said the glasses were a major reason they were unlikely to buy a 3D TV. Nearly 90 percent said the glasses would hinder multitasking while watching television.

The survey also found that the percentage of consumers who said they'd be interested in a new 3D TV in the next year actually went down … Read more

Americans are changing their Internet usage habits and, increasingly, they're spending a bulk of their time on social networks such as Facebook.

It's not a new trend--but the numbers are getting bigger, according to a report released by Nielsen Online on Monday. Social networks led the pack last year with 15.8 percent of our online time spent there. But that figure has grown 43 percent in a year, now up to 22.7 percent of our time. Meanwhile, two other categories--video/movies and online games--both saw double-digit gains in usage time, 12 percent and 10 percent, respectively. … Read more

Add Nielsen to the growing list of research groups that say sales of Android phones are outpacing the iPhone's.

According to a report in the Los Angeles Times, research firm Nielsen has found that among those who bought a smartphone in the first half of the year, 27 percent acquired an Android phone while 23 percent bought an iPhone. Research in Motion and its BlackBerry phones beat both of them with 35 percent, the LA Times reported.

Nielsen's study appears to support similar findings from the NPD Group, which reported in May that Android had surpassed the iPhone … Read more

New research from Nielsen Games shows that the purchase of a specific game title actually ranks lowest in a list of purchase motivators and that consumers are driven by a myriad of factors that relate more toward a longer-term usage pattern than an impulse purchase for a specific title.

In the study of God of War III--a PlayStation 3 (PS3) exclusive--Nielsen found that the new game title had some influence in the sale of the console, but far less than would have been expected. In fact, buying a specific game was at the bottom of the list of purchase motivators.… Read more

Entertaining America is our No. 1 job at CBS, so staying on top of the latest home entertainment gadgets and technological trends is central to everything we do. Times change, strategies shift, yet certain themes persist. Time and time again, platform innovations have sparked revolutions in programming, from radio to television, black-and-white TV to color, standard-definition programming to HD. With each breakthrough technology comes new potential for creative storytelling and an enhanced home entertainment experience.

Here's a list of three noteworthy trends we've got our eye on in today's digital home.

The marriage of TV and the Internet continues with a new Nielsen report finding more people surfing the Web and watching TV at the same time.

During the fourth quarter of 2009, almost 60 percent of Americans spent up to 3.5 hours each month going online and watching TV together, according to Nielsen's latest "Three Screen Report" released Tuesday. Looking at the latest trends in TV viewing, online activity, and mobile phone usage, the report found that that 60 percent of the audience spent 35 percent more time simultaneously Web surfing and TV watching than they … Read more

We're spending a lot more time tweeting and Facebooking, says Nielsen.

The average social-networking user around the world spent more than five and a half hours on sites like Facebook and Twitter in December, according to data released Monday by Nielsen. That marked an 82 percent jump from December 2008 when Tweeters and Facebookers surfed their favorite sites for around three hours the entire month.

Among all sites and applications on the Net, social networks and blogs proved the most popular in December, followed by online games and instant messaging. Now boasting 206.9 million users, Facebook was the … Read more

The Web has quickly become America's playground. A new study from Nielsen finds that more U.S. Web users are using broadband, going social, and checking out Web videos.

According to Nielsen, of the 195 million active Web users in the U.S, 160.3 million, or 93.3 percent, access the Web with a broadband connection, representing a 16 percent increase over 2008 figures.

Nielsen also found that more Americans than ever are consuming online video content. The research firm said 138.4 million unique viewers watched online video in 2009, up 11.4 percent from 2008. All … Read more

There might not be a TV in every room in your house, but it wouldn't be surprising if there were.

As of November, according to media researcher Nielsen, 29.9 percent of TV-owning households in the U.S. have four or more televisions--that's very close to one-third of the 115 million domestic domiciles that have at least one television set.

Among the other, relatively impoverished TV households, 25.1 percent have three sets, 28.3 percent have two, and 16.7 percent have a measly single TV.

As you might expect, that many televisions translates to some lofty … Read more