When your CEO is slightly automatonic, you need to find positive emotions for your brand elsewhere.
Facebook decided it would go to Wieden and Kennedy, the same people who do those lovely Nike ads, in order to obtain a 90-second spot that would move you to tears.
Facebook, you see, exists to move you to tears. It's about being human, open, and connected.
Oh, and it's about $7 if you want to be sure lots of people actually see your updates.
But, no. What this ad wants to tell you is that Facebook is like chairs. Yes, empty … Read more