Today we're cracking open the Apple Store Employee Guidelines book to reveal some of the tactics that the company uses to implant themselves in the minds of shoppers. A clear example of this psychological influence is the precision angle of every MacBook Pro notebook on display in the store. Take a look next time you're in an Apple store and you'll notice that they're all measured to a very specific incline degree.
At first glance, you might think that it's placed at the optimum viewing angle for passersby, but it's actually angled poorly to encourage customers to adjust the screen to their preferred position! The company hopes that the physical interaction with the device will show the generous viewing options and even encourage customers to explore further.… Read more