When the Web gets excited, it can lose its faculties.
These might be critical or merely observational, but the effect can be comical.
Over the last couple of days, millions have been enthralled by a Pepsi Max video which, as they say, went viral.
It purported to show race driver Jeff Gordon putting on a disguise and going to a car dealer to test drive a 2009 Chevy Camaro.
He even put on glasses equipped with a camera. Yes, it made him look even more elegant than anyone wearing Google's future goggles.
Then, claiming to be Mike, he took Steve the car dealer for a ride. … Read more