Microsoft looks toward in-car advertising
In a conversation with Martin Thall, the General Manager of Microsoft's Automotive Business Unit, he laid out a vision for the future of infotainment systems in cars, which included connected services supported by in-car advertising. Mr. Thall suggested that five years from now, car infotainment systems will be networked and provide the latest information on local services and traffic, as just two examples. This sort of car system should offer daily relevance, so that you could have it give you the best way home from work each day. Or, you could use local search to find a particular item … Read more